What is SEO?

Search Engine Optimisation (SEO) is the process of organising online content, and presenting it in a way that the search engines (like Google, Bing and Yahoo!) understand.

It is the art, (and science) of making your online content appear relevant to these search engines, so that they rank it highly in terms of importance.

An effective SEO programme will help your business’ website to rank highly in the search results when customers are looking for your products or services, helping you to gain a competitive edge over your competition.

How it works

There are several different factors that determine how highly a website is ranked in the search engines.

These include:

  • The content – its quality and relevance to the subject
  • The reach – how many people are interested in the content, linking to it, and sharing it via social media
  • The structure – both of the website and its content
  • The technical – how the website is built

By carefully optimising a website to take account of these factors, and sharing content effectively, a well thought out SEO programme will help your website to attract more of the right kind of customers.

How we can help

At Indicoll, we’ve helped businesses of all types and sized to get the most out of SEO, from small, specialist companies, right across to major national and international businesses.

We don’t rely on the short-sighted solutions and backdoor tricks that many SEO experts rely on. Instead, we teach all of our clients how to create and manage effective, ethical and long-term SEO programmes that produces consistent, measurable results for their businesses.

Our technical knowledge of search engines, and how the web works means that we won’t just help drive your business to the top of the search rankings – we’ll keep you there.

For further information on how we can help with your SEO service, get in touch to arrange a no-obligation consultation today.

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