SEO still has its place, and always will in any marketing strategy involving Google search.
However, with ever-challenging updates from Google to combat web spam, it's increasingly difficult to rely on SEO as a guaranteed source of new business leads.
The only sure way to get your business noticed by customers using Google search is Pay Per Click, also known as Paid Search or Google Adwords.
Earn your place on Google with confidence, Pay Per Click is the only guaranteed way to generate new business leads by search. You'll see a real return on your spend and efforts in the form of enquiries and new customers.
If you rely on Google search to attract customers and find opportunities to quote for new business, then Pay Per Click is a business necessity.