Can you remember the last time you encountered a desktop website on your phone? Trying to navigate it by pinching, zooming and scrolling probably made for a pretty poor user experience. We'd even hazard a guess that you likely didn't buy a product or service from this business.

For this reason, Google changed it's algorithm back in 2015 to factor in mobile presence as a ranking signal.

In short - if you don't have a responsive website (mobile-friendly) then you'll likely be penalised in the search results.

Your website should be user-friendly on all mobile devices, as more than 60% of online searches happen on a smartphone. 

But what do we mean by a user-friendly responsive website exactly?

Design elements on mobile which make for a positive experience include:

• Text that is readable without needing users to zoom in and out
• Absolutely no horizontal scrolling - scrolling should be vertical only on mobile!
• Enough space for tap targets - think making your buttons and links big enough for fat fingers to tap accurately

The good news is you don't need to rush out and create an app for your website to ensure your potential customers have a positive experience using your site - simply making sure you have a responsive website is enough.

At Indicoll we have put responsive web design at the heart of everything we do, and we've been at the forefront of designing and building mobile-friendly websites even before Google made responsiveness a ranking factor back in 2015.

We understand how important it is that your website not only looks the part, but works on all devices for your customers.

We know that a mobile-friendly website, where users can easily find the information they're looking for, can be the difference between them becoming a customer of yours or not.

If your website isn't responsive, or you don't yet have a website, book an important to come in for a coffee and a chat with a member of our team. We would be more than happy to show you some of the websites we have designed and built, both on desktop and on our smartphones, so you can get a feel for how we can help your business.

Call 01482 871178 or email marketing@indicoll.com today.