Whilst social media has plenty of benefits for brands and businesses online there are some challenges that come with it, including negative customer interactions. 

Up until fairly recently, people browsed the Internet primarily on their desktop and laptop computers. With the advent of smart phones and tablet computing, browsing habits have changed significantly, and today, potential customers are almost as likely to be viewing your company website on a tablet or smartphone as a computer.

Love it or loathe it, social media is here to stay. No longer labeled as something that only "the kids" use, businesses of all sizes should be embracing social media, and aligning its use with their commercial goals.

The key to a great website that gets hits is about combining the two, so check out these SEO copywriting tips next time you’re producing content for your site.