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Read on to find out how you can use social media to turn a negative experience into a positive one.

Up until fairly recently, people browsed the Internet primarily on their desktop and laptop computers. With the advent of smart phones and tablet computing, browsing habits have changed significantly, and today, potential customers are almost as likely to be viewing your company website on a tablet or smartphone as a computer.

Love it or loathe it, social media is here to stay. No longer labeled as something that only "the kids" use, businesses of all sizes should be embracing social media, and aligning its use with their commercial goals.

Whilst your copy is for your customers and is about getting them to take action, SEO is very much for search engines, and working with their algorithms in mind.